Seoul Capital Area

Apgujeong Rodeo Street

In the past, this street used to be famous for easily being able to see people wearing luxurious clothing and driving foreign cars but now it became a representative spot reflecting youth culture and cutting-edge trend.

Gangnam-gu, Seoul

Apgujeong Rodeo Street
Apgujeong Rodeo Street


Apgujeong Rodeo Street is the leading trend area, being known from the early 90’s as a unique and cultural area with a focus on fashion.  

Apgujeong-dong is an icon representing the youth of the 90s. 

Advocating the Rodeo Street in Beverly Hills, the U.S. is famous for the place where young folks from wealthy families used to roam the streets in foreign cars and high-end brand clothes, so-called “Orangeas” used to make a “Korean fad.” 

The streets are filled with fashion-related shops such as jewelry stores and shoes and accessories, as well as dermatology and plastic surgery hospital and private shops by famous hair designers.

As it was a stage for hot young people, there are also restaurants and pubs in hiding

Apgujeong Rodeo Street can be cited for its splendor as its greatest advantage. There are a dazzling neon lights, a lively walk around it. 

The Galleria Department Store Luxury Hall is one of the most representative places on Apgujeong Rodeo Street, where you can compare and purchase world-famous luxury items in one spot. 

High-end brand stores such as Prada, Bali, Giorgio Armani, Ferragamo, Gucci and Versace are located. The prices vary widely by product and will be discounted by 20-30 percent during the sale period. 

On the other hand, no brand stores are the latest trendy places, and there are many unique designs that you can’t find anywhere else. There are many shops that are betting on unique designs based on good quality, and young people also visit to buy clothes that are different from others. 

Since the streets of rodeo are filled with restaurants and attractions that have spread through word of mouth to young people, there are many things to eat and see besides shopping.

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