Seoul Capital Area

SM town

The birthplace of hallyu-stars Experience everything about hallyu artists at SMTOWN, the center of hallyu.

Gangnam-gu, Seoul


SM town
SM town

Description: 

The birthplace of hallyu-stars

Experience everything about hallyu artists at SMTOWN, the center of hallyu.

SM World is located at COEX Mall in Samseong-dong. 

The ‘welcome zone’ on the first floor welcomes visitors to the fantastic media of the pouring of light. 

On the second floor, the Unique Life Style Shop suggested by Celebrity,
On the third floor, the Artist Experience Studio,
On the fourth floor, it is available for visitors to see a variety of products using SM Contents. 

On the fifth and sixth floors are the nation’s largest hologram theater, which combines the latest technologies and content, featuring magical hologram musicals and concerts.

Founding Organization 
Korea International Trade Association

Managing Organization 
SM ENT

Maximum Occupancy 
808 seats (5F: 628 seats, 6F: 180 seats)

Program Information 
Musical performances

Program Information 
Musical performances

Exhibition Hall Information 
Musical Performance Hall

Admission / Participation Fees 
Varies by performance.

Discount Information 
Not Available

Pets 
Not Available

Baby Stroller Rentals 
Available

Credit Cards Accepted 
Available

Parking Facilities 
Available

Parking Fee 
Small, mid-sized car: 
2,400 won for initial 30 min / 1,200 won for 15 min / All-day parking 48,000 won at best. 
Large cars(over 2.5 ton): Twice the cost of regular cars
LArge buses: Not available (recommended to park at Tancheon Stream Parking Lot) 
* Cars that leaves within 15 minutes after the parking, no additional fee is charged.
* People with disabilities 50% off

Reservations 
Reservation available at the homepage.

Reservation for Foreigners 
Reservation available at the homepage.

Homepage 
www.coex.co.kr (Korean, English, Japanese, Chinese)
www.smtownland.com


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